![]() This update primarily impacts the Maps rankings, with not as much impact on the organic website rankings that can be found underneath the “3-Pack” of Maps rankings. ![]() Google is weighing the proximity factor more heavily than before. The main focus of the update is to place more emphasis on the proximity of a business to the location of the searcher, as well as the proximity of the business to the actual city or town that a user types in as their search term. They came up with the “Vicinity Update” name and with good reason… The folks over at Sterling Sky broke the story, noticing a widespread shakeup in the Maps rankings on Google. Google rolled out a significant update to local search results during the first week of December.
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